To run customer interactions on the WhatsApp Business API, you need a WhatsApp Business Account (also known as WABA).
Depending on your WhatsApp Account type, end users will see different
things. However, if an end user has already saved your business number
in their address book, the name from the address book will always be
displayed.
The phone number will still be visible in the contacts view. Please be
prepared for users who may try to call this number, and have a plan for
how to handle these incoming calls. While it’s not mandatory to have
a verified WABA, this status provides an enhanced user experience
and improves consumer trust.
A verified Business Account is marked
by a green checkmark, and the brand name is always shown, even if a
consumer does not save a brand’s phone number in their phonebook
.
A business can also provide useful information, including the purpose of their account, business hours, website, etc.
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